Note: these portfolio examples were class assignments.
An assignment for English 392B, The Rhetoric of Text and Image. We had to create an ad for an airline running to Rio. |
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An assignment for English 392B, The Rhetoric of Text and Image. We had to take an existing newsletter (front page only) and redesign it using the principles we learned in class. |
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An assignment for English 392B, The Rhetoric of Text and Image. We had to take an existing pamphlet of our choice and redesign it using the principles we learned in class. | |
Straightline copy |
Magazine advertisments for English 408B, The
Rhetoric of Advertising, using straighline copy style. |
Testimonial copy |
Magazine advertisments for English 408B, The
Rhetoric of Advertising, using testimonial copy style. |
Institutional copy |
Magazine advertisments for English 408B, The Rhetoric of Advertising, using institutional copy style. |
target persona |
To determine the angle our advertisements, we
created a persona for each company to represent a typical client.
Creating personas helped to keep tone consistant and make the
advertisments more believable. |